Would you like to add a large amount of products? Then you can find more information on this in the article Adding many products via CSV.


In the administration area in the main menu, select Products and then View products. The table shows an overview of all products in your online shop. To edit one of the products, select its product number in the table.


Every product of your shop has to be assigned to at least one category. Otherwise it is not visible in your shop. If you have not created any categories yet, please do so first. You can read more on this topic in the article Managing categories.


In the administration area in the main menu, select Products and then View products.

Select the button + Add to add a new product. On the following page you can edit all of the information concerning this product. You do not need to fill out all of the fields. Save your changes at the end.


Product name

The name of the product in the shop.

Product visible in shop

A hidden product is not shown in the shop. The product can be accessed directly by using its URL, but cannot be purchased.


The description is displayed on the product page.

Keywords for search

Use keywords to add other search terms to the product. Separate several keywords with commas. After entering the keywords, it takes a while before they can be used by the customer to search.


Appropriate product images are important for the success of your online shop. The product images are displayed at different points in your shop – for example on the product pages or in product lists.

Your product images should have a size of at least 1100x1100 pixels and should have the same format (square, landscape or portrait). The background of the images should be removed and they should have a simple, white background in your shop.

Generally, the greater the resolution of the uploaded images, the better the images looks when enlarged or viewed on high-definition devices.

You can also add one product video. You can find more information in the article Product videos.


List price

The price of the product in your shop.

Tax class

Here you can determine the tax class of the product.

Original price

You can use the original price function to refer the customer to the old price or to the manufacturer's recommended retail price, for example.

Reference unit

Reference units allow customers to compare the price of products with different quantities, e.g. 100 g = €2.95. Enter a reference unit to calculate the basic price, e.g. 100 g.

Amount in product

Enter the quantity contained in the product, e.g. 200 g. Your shop automatically calculates the basic price of the product for the given reference quantity.


Every product has to be assigned to one or more categories. You can read more about categories in the article Managing categories.


Delivery period

The delivery period is shown with the availability of the product in the shop.

Delivery weight

This information is used for weight-dependent calculation of delivery costs. Remember that the delivery weight comprises the weight of both the product and the packaging.

Possible delivery methods

The delivery methods can be separately defined for the product or changed. You can find more information in the article Delivery methods.


Here you can determine the length, height and width of the product in millimeters.



The manufacturer of the product.

Manufacturer product no.

Here you can add the product number of the manufacturer.


Product number

The internal product number of this product.

Product code (e.g. EAN)

Product codes are e.g. EAN, UPC and ISBN. The code is not displayed in the shop, but can be used by the customer to search. Connected systems, such as product portals, use the product code. After entering the product code, it takes a while before it can be used by the customer to search.

Stock level

The stock level indicates how many items of a product you still have in stock. You can determine an individual stock level for each individual product in your shop.

When orders come in, the stock level is automatically updated by your shop system. An example: You have specified the stock level of 15 pieces for a product. If the product is ordered three times, the stock level is now 12 pieces.

The stock level not only gives you an overview of your stock, but is also used for the availability indicator in your shop. If, for example, the stock level of a product is 0, this means that it is sold out.

You can find more information in the article Stock level / minimum stock level.

Minimum stock level

If the minimum stock level is not reached, the text and display of availability changes. You can find more information in the article Stock level / minimum stock level.


Essential features

This text is shown in the last step of the order process in addition to the product name and manufacturer. In some countries, essential features are required by law.

The essential features heavily depend on your product and by which features it is characterized. In the end, it is important that your customers can compare one product with another, and make a well-informed purchase decision without seeing the product in real life.


  • Material

  • Color

  • Manufacturer / brand

  • Condition (e.g. used)

  • ...

Product data sheet

Here you can upload a data sheet for the product, for instance if this is required by law.

Energy label

Upload the energy label here if the product is required by law to have an energy label. Next, you can select the energy efficiency class.


Product type

Here you can select the product type for this product. For more information, read Product types and attributes. The product type determines the attributes that are shown. After selecting a product type you need to save first to be able to edit the attributes.


Page title

The page title is shown on the browser tab and also is the important link in search engine results. Provide the shop name and the page name, and in addition select keywords that best represent your shop.

Meta description

Use a brief and meaningful text to describe the page. This text will be shown in the results of search engines, such as Google, and can attract more visitors to your shop.