Nowadays, your customers will be visiting your online shop using a wide variety of devices, including PCs, tablets and smartphones. Your shop will always be displayed in a version that is optimised for the device used. This is what is known as “responsive design”.

Users of desktop PCs will see the traditional version of your shop. Here is an example:


If, on the other hand, someone visits your shop using their smartphone, it might look like this:


This kind of design ensures that users always see a version that is right for them and there are no obstacles to user-friendliness.

For example, the following elements of your shop are automatically modified:

  • The size of any images

  • The appearance of product lists (shown in four columns on a PC, for instance, but in two columns on a smartphone)

  • Line breaks within text

A text might therefore be shown on only one line on a desktop version but run over five lines in the smartphone version of your shop.